I use the Samsung Art Store every day, and I am totally obsessed

Date:
Sat, 11 Oct 2025 11:00:00 +0000

Description:
The Samsung Art Store has expanded beyond The Frame TVs, and it's added new collections, themes, and other content to keep your eyes continually engaged.

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As one of the first women to cover consumer electronics back in the 1990s,
Ive always looked at technology from a slightly different angle. It may seem clichd, but the truth is that women tend to care more about things like
design and feng shui (in addition to picture quality, I might add). And many of them have a lot to say about what hangs on the wall in certain family homes. Which is why Samsungs The Frame TV has been on my list of favorite things since I glimpsed it back in 2017.

Like many of the best TVs , Samsung's The Frame is a QLED 4K television. When not playing your favorite shows, movies or streaming videos, it doubles as a realistic-looking piece of art. The Frame TV is flanked by magnetized,
snap-on bezels that resemble a picture frame, and, even though this niche device goes for a premium price, its beloved by all levels of design aficionados, no matter the gender (even more so when its on sale for major tentpole holidays).

Yet, as much as I covet the 65inch 2022 The Frame currently hanging in my living room, what I didnt expect was how obsessed Id become with its lesser-known companion digital subscription service, the Samsung Art Store. The main Samsung Art Store interface can be accessed from the vertical pop-up menu on the TV screen's left side (Image credit: Future)

The straightforward platform, built into The Frame TVs and now also available for all Samsung 2025 QLED and Neo-QLED TVs, allows you to browse and choose from over 3,000 different works, then display your choice on the TV for as little or as long as you desire. Though there is a free version, which gives access to 30 different Samsung-chosen artworks each month, I have no problem plunking down the $50 per year (or $5 per month) for the full collection. And for anyone ready to bemoan yet another fee to add to your growing
subscription dunghill, Im here to tell you that it is absolutely worth the price.

The Art Store is simple enough to use, either directly on your TV or on your phone. The easiest way to access the platform is to click the Home button on the remote and scroll to the Art logo on the left side of the screen. Once there, you can browse the thoughtfully organized art at your leisure. If youd rather use your mobile Samsung SmartThings app, just select your The Frame from the list of connected devices, click that same logo, and start browsing. And, in case you were wondering, the experience does not change if you are using it on a non-Frame TV. Art for arts sake Monet's Water Lilies paintings are just one of the many classic artworks available in the Samsung Art Store (Image credit: Future)

No matter what type of connoisseur you are, the Samsung Art Store has something for everyone. From well-known names and classics, like Basquiat and Monet, to Coby Cobbs majestic photography, to design partners like Liberty of London, the scope youll find here is extraordinary due in no small part to the collections curator, Daria Greene. Greene started working with Samsung in 2022 and made a point of finding a better way to organize and editorialize
the over 4,000-work collection for easier viewing. This, she believes, is
what best drives engagement.

For me, its the idea that you can take the biggest real estate in your living room and change its value, Greene says. If we embed art into people's daily lifestyle and decision-making, it should be like putting Spotify on and deciding what song you're in the mood for. And what inspires you in the morning might change by the evening. But we need to be able to curate, with enough content and with a cadence and thoughtfulness that lets consumers explore how they can have a personal relationship with art, all while
changing how they feel about that black hole on the wall.

And engaged I am. There are days I sit in front of my TV and flick through dozens of artworks to find what Im connecting with at that moment. Sometimes it takes a few minutes, but there are times Ill look up and realize Ive been sitting there for a good part of an hour. And especially with screens over 55 inches, it can feel like your own personal gallery showing. What you get A sampling of the curated collections available in the Samsung Art Store (Image credit: Future)

Finding the perfect piece of art for your mood can be challenging, especially with such a large number of works to choose from. Greenes curations are an excellent way to be more mindful about your selections, and most users will start their journey in the main area, which is pushed to the top of Art
Store.

Here youll find approximately four to five different collections, which are adjusted every few weeks. This is my favorite part of the experience because not only can it be organized by exciting new artists, but youll also find things like newly acquired works, global museums, art shows like Art Basil,
or even by more basic groupings, like seasons, color, or even holidays.

The week I write this, I have joyfully been browsing through the Fall collection, and have probably switched out my art at least five times in a week. I swing from still life paintings to beautifully shot photos to the
more abstract or surreal images. Right now, each one is bursting with the changing autumn colors, but I know that in just a few weeks, Halloween will kick in, and Ill get a whole new selection to toggle through. In fact,
holiday collections are something I never imagined Id enjoy as much as I do, and Greene says Im not alone.

We have three different Halloween collections this year. And I think that
type of thing was a surprise to some folks here at Samsung when I decided to just play around and see what happens if I put a Christmas tree up. You know, Halloween instead of a Monet, she says. And as engagement started to climb,
we saw that we needed to expand our definition of what art is, right? It's scary for someone who comes from the art world, but also exciting. Holiday-themed collections, such as Halloween and Christmas, are popular new Samsung Art Store additions (Image credit: Future)

Below that, youll find rows of even more curated collections, which might
open your mind to more adventurous works. Sure, youll always have access to the likes of the Masters, but then you can find more playful categories like Books Depicted in Art, Now or Nevermore, Love is in the Air or Into the Wild.

Im not going to lie, I have gotten completely pulled into these on occasion. As an avid museum goer, I recently decided to peek out of my comfort zone of paintings and dig deeper into The Art Stores photography collection, focusing even more specifically on figurative photos. Its been a real hoot surprising my family with new images every few days, and Im learning more about what makes me happy.

Youll also be able to personalize your art with five different matting
options in 16 colors. I especially appreciate this feature because it adds that even more realistic touch. However, up until my recent interview with Greene, I was frustrated by how the bevel matting I chose would consistently cover over parts of my art, rather than resize the work to fit.

I always choose the very last one in that row, which is a float, not a bevel. It preserves the exact shape and integrity of the artwork, Greene reveals. If you choose to bevel, you're going to lose edges and corners, especially in
the more panoramic ones. But when I use a mat in my home, it's always the float option. And it sort of creates a shadow effect, like it's sitting on top, yet preserves the exact dimension of the artwork we are confined to. So, yeah, [if you do go with the bezel] instead of taking the artwork and sizing it so that the mat goes around it, it just goes over it.

And just like that, I got a whole new matting effect without losing any
edges. Youre welcome. What to know about digital art Browse the Art Store's deep collection and you may find images that take you out of your comfort
zone (Image credit: Future)

The Frame was certainly a first in the new and exciting category of art-forward TVs, with other companies like TCL, LG and Hisense following suit and offering versions of their own. But though youll be able to wow your friends, neighbors and family with its realistic artwork and neat snap-on frames, some features could use some improvement.

My biggest problem has always been the inability to search. Yes, theres a universal search function on the Samsung Tizen OS, which you can find by hitting the magnifying glass icon on the left side of the TV. However, this
is for everything on the TV, including apps, TV shows, and movies. When I
type in Monet, for instance, I get several hits, including a TV show called Monet X Change ; a movie called Water Lilies of Monet , and then a selection of 40 pieces of art. When I asked Samsung about this, I was told that my note had been taken and passed along.

The realism of some of the digital art is another complaint. Depending on
what Im displaying and the brightness of the room, an image can resemble a true-to-life artwork, or it can look like a gaudy backlit image. I am still using a 2022 version of The Frame, which was the first model to offer the excellent matte anti-reflection screen. And though that does help reduce
glare and make the displayed art look more realistic, it wont fully
compensate for the way surfaces, paint and light interact on a real painting. Of course, some of the fun is toggling through everything to see which looks best in your particular setting.

And lastly, to the above point, I cant speak to the differences in the 2025 The Frame Pro. According to TechRadar editors who had a chance to see this
new Pro next to the classic The Frame , the local dimming and added
brightness is a game changer when it comes to adding more vibrant, realistic colors. The newest models include 4K UHD resolution, a 120Hz refresh rate,
the Samsung Vision AI processor and a new Wireless One Connect Box for a cable-free installation. The art of The Frame (Image credit: Future)

The fact that The Frame TV can fill a space that straddles tech and lifestyle has always been a bright spot for me as a tech reviewer. And being able to tell people that the gorgeous piece of art on my wall is really my television never gets old. But the ability to also use it as a personal art gallery was not something I expected to welcome so wholeheartedly, and its good to know Samsung is taking the curation of its works so seriously. I look forward to seeing what it has in store for us in the future. You might also like The Samsung Frame TV is going pro with a Neo QLED picture and a wireless One Connect box From the Hudson River School to the 1980s East Village how Samsungs The Frame TV turns your living room into an art gallery



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Link to news story: https://www.techradar.com/televisions/i-use-the-samsung-art-store-every-day-an d-i-am-totally-obsessed


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