The new Sony A7 V upgrades impress, but the Sony A7 IV is an excellent value in this post-Cyber Monday deal

Date:
Tue, 02 Dec 2025 17:37:09 +0000

Description:
The Sony A7 V was announced today, as the A7 IV falls to a record-low price. But which one is the better deal?

FULL STORY ======================================================================

The Sony A7 V was announced today, and we waxed lyrical about it in our A7 V in-depth review , awarding the full-frame mirrorless all-rounder a perfect 5 out of 5 rating. I have followed up on that review with a Sony A7 V vs Sony
A7 IV article that highlights the key differences between the two cameras, should you like to find out more.

There's an extra layer to those comparisons now the new low prices available for the older model in the wake of the A7 V's launch, and the slate of Cyber Monday camera deals. In fact, you can now grab the Sony A7 IV for $1,998 at Adorama (was $2,699) / Sony A7 IV for 1,549 at Amazon UK (was 2,399) that's
a record-low price in the UK, and the lowest price this year in the US.

With the new A7 V costing $2,899 / 2,799, those price drops bring the A7 IV
to practically half the price of the latest model in the UK, and the best
part of $1,000 cheaper in the US.

Shop Amazon's full Cyber Monday sale

Yes, you're not getting the latest Sony, but the shiny new A7 V could be overkill I explain more below. If you'd like to discover more camera deals, I've put together a comprehensive list of the best prices in my Cyber Monday Camera deals roundup, which is up to date with post-Cyber Monday deals. There are more great deals at TechRadar's live Cyber Monday coverage . Today's best Sony A7 IV deals

In the wake of the new fifth-generation model, the A7 IV can be purchased for much, much less, and we still absolutely rate it as a fantastic choice for both stills and video work. With an excellent 33MP full-frame sensor and stellar auto-focus system, it's hard to believe you can get all that goodness for such a low price. Now is a great time to consider making the switch since this excellent flagship is currently sitting at its lowest price this year.

Price check: $1,998 at B&H Photo View Deal

Unbeatable! 1,549 for the A7 IV, which includes a 150 voucher / cashback, is the best deal for the 33MP full-frame hybrid. Now we know the price of the
new A7 V since it was launched today and it's 2,799 so that's quite the price gap!

Price check: 1,549 at Jessops View Deal The Sony A7 V camera during our in-depth review (Image credit: Future/ Peter Fenech)

The Sony A7 IV was announced in November 2021, so it's around four years old now. And naturally, the Sony A7 V is a more complete camera in just about every regard, being so much fresher.

It has a newly developed, partially stacked 33MP sensor and a new Bionz XR 2 processor with an AI processing unit, which, combined, deliver a slew of performance improvements. I've unpacked these differences in greater depth in that Sony A7 V versus Sony A7 IV article.

Of course, the A7 V brings about the latest tech and is the more complete all-rounder camera, especially if you shoot a lot of video and action photography. However, if you mostly photograph less demanding subjects, such as landscape photography, then you might not notice as keen a difference between the two cameras as that price gap reflects they both shoot 33MP stills after all.

For a certain user, the Sony A7 IV at the deal prices listed above is
arguably the better option. And there's no doubt the Sony A7 IV is now an excellent value even against rival Canon and Nikon full-frame cameras in
these post-Cyber Monday deals. Remember Sony cameras like the A7 IV have an enviable selection of lenses, including affordable third-party options, so it's a fantastic system to adopt. More Cyber Monday deals in the US Amazon: 45% off TVs, AirPods, air fryers & vacuums Apple: iPads, AirPods & MacBooks from $119 Best Buy: $1,000 off TVs, laptops & headphones Dell: laptop deals from $249.99 Home Depot: 40% off appliances, furniture, grills & tools
Lenovo: 45% off laptops & tablets Lowe's: up to 30% off appliances, holiday decor & tools Samsung : up to $2,000 off appliances, TVs & phones Target: 40% off Christmas decor, clothing & furniture T-Mobile: up to $1,100 off latest iPhone 17 Walmart: furniture, cheap TVs & vacs from $69 Wayfair: 54% off Christmas, furniture & decor More Cyber Monday deals in the UK Amazon : up to 66% off tech & essentials AO : up to 500 off Dyson, Bosch & Hisense Argos :
up to 50% off appliances, tech & toys Boots : save on 1,000s of beauty products Currys : deals on Ninja, Shark & Lenovo Dell : laptops from 279
Dyson : up to 550 off vacuums EE : Switch 2 bundles from 20/month John Lewis
: up to 50% off tech & fashion Lego : sets & accessories from 2.99 Samsung : deals on appliances & phones Very : up to 40% off tech, toys & fashion



======================================================================
Link to news story: https://www.techradar.com/cameras/mirrorless-cameras/the-new-sony-a7-v-upgrade s-impress-but-the-sony-a7-iv-is-an-excellent-value-in-this-post-cyber-monday-d eal


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)