From Vibe Coding to Vibe Selling: how AI is reshaping the art of selling

Date:
Sat, 10 Jan 2026 15:00:00 +0000

Description:
'Vibe selling' is a crucial tool in sellers kits, but isnt ready to be put directly in front of buyers.

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When vibe coding was named Collins Dictionarys word of the year last month,
it signaled a crucial milestone for AI : applications that were once niche or sector-specific had truly become mainstream.

A term initially coined by OpenAI co-founder Andrej Karpathy to describe coding through natural language outputs rather than development languages, it has sparked inspiration among leaders in other industries around where else
AI can give processes the vibe treatment.

Looking at how AI can support other types of workers and teams, the same core principle applies: handing over repetitive work to AI. Whether thats research tasks or analyzing large data sets, its about humans directing the action rather than spending time on menial tasks themselves.

AIs expanding foothold in the enterprise means an increasing number of tasks can undergo the same transformation as writing code. One of the most exciting
and practical areas where this is happening right now is in sales . So,
lets dig into it. What is vibe selling?

Vibe selling isnt about a salesperson simply chatting with a machine. Nor is it about simply delegating tasks to autonomous agents. Instead, its about engaging with AI in a dynamic, iterative way, interacting repeatedly until
the output is right.

Sellers use AI to take on the time-consuming tasks that slow them down today drafting emails , researching accounts, analyzing conversations so they can focus on what matters most: actual selling.

Traditionally, sellers have had to juggle these tasks themselves to gain a competitive edge. However, while these tasks are essential, they often pull sellers away from the activities that truly drive revenue building relationships and closing deals, which demand a personal, human touch.

Vibe selling changes this. By embedding AI directly into workflows, sellers can offload those repetitive tasks to intelligent tools that generate insights, prep materials and flag opportunities in real time. That leaves the salesperson free to do what humans do best connecting with customers , earning their trust and closing more deals. Separating hype from impact

Every technological shift generates its share of buzzwords, but vibe selling isnt merely hype its already producing measurable outcomes for sales teams.

Instead of manually combing through call notes or email chains, a rep can instantly see what messaging is resonating, which competitors are being mentioned and where deals may be stalling (and why).

Managers get visibility into patterns across teams at the same time, while reps get practical recommendations on how to move their deals forward.

Sellers arent just saving time; theyre also making better decisions with AI that acts as a true collaborator. Thats the key difference between applications that are all flash without fire, and those that make a real impact.

Already, Gong Labs data from our latest State of Revenue AI report shows AI-enabled sellers drive 77% more revenue per rep, and the popularization of vibe selling will only see more teams reach those sorts of results. AI as a collaborator

People can mistake AI for something that only works in the background: nice-to-have tools for boring or admin-heavy work. While perhaps true in some applications, vibe selling demonstrates a use case where AI can (and should) be an active partner, taking on the back-end tasks that people allocate to
it.

Instead of logging into a CRM and spending hours piecing together next steps, a seller can simply get quick answers to questions that otherwise would mean scrolling through endless chains of content. The AI responds, contextualizes and updates accordingly.

This constant back-and-forth mirrors the collaborative spirit of vibe coding, but with added stakes even one misplaced decimal could represent thousands
in lost revenue. The human touch

While AI can quickly surface insights and even generate messages, it isnt yet capable of closing the trust gap still critical as ever for closing deals.

Sales, at its heart, remains a human job. Enterprise deals even more so. Buyers dont sign contracts because of perfect phrasing or bulletproof
research alone. They sign because they believe in the seller, trust their expertise and feel confident the solution being offered will deliver.

AI can accelerate that process, but it cant lead it. Thats why vibe selling should be seen as a crucial tool in the sellers kit, not a replacement. Ultimately, AI should lay the groundwork, while humans bring the emotional intelligence and nuance that seals the deal. The future is vibe ANYTHING

Were still in the early days of letting AI take a seat at the table, but the trajectory is clear. Just as vibe coding changed how developers approach
their craft, vibe selling is changing how businesses reach customers and
drive revenue growth.

By automating tasks that keep sellers from actually selling, AI isnt
replacing them its making them better. The future of business wont be
defined by those who resist this technical revolution, but by those who learn to channel it in the right ways.

In the end, the most powerful deals wont be closed by AI alone or humans
alone but by an amalgamation of both.

We've featured the best AI chatbot for business.

This article was produced as part of TechRadarPro's Expert Insights channel where we feature the best and brightest minds in the technology industry today. The views expressed here are those of the author and are not necessarily those of TechRadarPro or Future plc. If you are interested in contributing find out more here: https://www.techradar.com/news/submit-your-story-to-techradar-pro



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Link to news story: https://www.techradar.com/pro/from-vibe-coding-to-vibe-selling-how-ai-is-resha ping-the-art-of-selling


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