'What we really wanted was Mike': How Mike Markkula was Apple's first true master marketer before Steve Jobs and wrote the business plan that made Apple a Fortune 500 company
Date:
Sat, 21 Feb 2026 18:25:00 +0000
Description:
How Mike Markkula transformed Apple from garage experiment into the business that reshaped personal computing.
FULL STORY ======================================================================Apple Steve Jobs and Mike Markkula Steve Jobs and Mike Markkula
Steve Jobs and Mike Markkula
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Link to news story:
https://www.techradar.com/pro/what-we-really-wanted-was-mike-how-mike-markkula -was-apples-first-true-master-marketer-before-steve-jobs-and-wrote-the-busines s-plan-that-made-apple-a-fortune-500-company
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