Amazon just changed the name of its Fire TV line-up to make things less confusing and its new Samsung The Frame rival is coming soon

Date:
Wed, 15 Apr 2026 13:00:00 +0000

Description:
Amazon's Fire TVs are being re-named to Ember TVs, and we saw the new Samsung Frame rival Amazon Ember Artline in action

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Become a Member in Seconds Unlock instant access to exclusive member
features. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting
your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter Amazon has re-branded its lineup of Fire TVs to Ember TVs, and the latest Ember TV entry, the Samsung Frame-rival Artline, is set to launch in the coming weeks.

Amazon released several new Fire TVs last year including new versions of the Amazon Fire TV Omni QLED, Amazon Fire TV 4-series and Amazon Fire TV
2-series. These TVs will be re-branded under the Ember TV name. So, expect names to read as Amazon Ember QLED, Amazon Ember 4-series and so on. Weve already tested the Amazon Omni QLED (2025 ) and while it didnt score as
highly as the 2023 model, its still a competent enough TV when its at the right price. That said, it faces very stiff competition from the likes of Hisense , TCL and Roku . The 4-series and 2-series, both of which use LED panels, are in our labs ready for testing. Article continues below You may like Amazon announces a free Fire TV upgrade and reveals a new Fire TV Stick Panasonics 2026 TV line-up is here, and I saw it in action Samsung built a stunning micro-LED TV where the bezel is also a screen

Onto the next news then: the Amazon Ember Artline TV is the companys version of the Samsung Frame. While the Samsung Frame may not offer the picture quality and features of the very best TVs , its Art Mode, where artworks are displayed in standby rather than a black screen, is extremely popular. 2,000 artworks will be available at no extra fee. There's also a 'Match The Room' feature which uses AI to find an artwork that matches the TV's surroundings. The Artline is set to launch in a few weeks, with an estimated shipping date of May 7th. Pre-orders are live on Amazon US and Amazon UK. The 55-inch Artline is priced at $899 / 949 and the 65-inch is priced at $1,099 / 1,199. It will have a QLED panel (the same used in the 2025 Omni QLED) and matte screen to reduce glare, but will support both Dolby Vision and HDR10+. It
will have four HDMI ports, but these will be limited to 60Hz for gaming. In terms of smart features, the Artline will come with the refreshed Fire TV (2026) smart TV platform which aims at getting you to content faster, with
the ability to browse dedicated content categories and comes with new, free channels to stream. It will also support Alexa+, a more advanced version of its Alexa smart assistant, which was first introduced in 2025, eventually landing in the UK in 2026. First impressions of the Artline Image 1 of 2
While the Artline's picture performance left something to be desired on our first viewing, its design is great (Image credit: Future) The Omnisense
sensor detects movement, turning on and off when motion is detected (Image credit: Future) We recently got our first look at the Artline in person and the results weremixed. It was by no means an extensive preview, but we were shown a scene from Prime Videos The Boys and the first thing we noticed was that the matte screen was too glossy, resulting in the demo scene being very difficult to watch. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more.
Contact me with news and offers from other Future brands Receive email from
us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Art itself, however, looked very nice on it. We also saw the Artline with a brown-wood design frame on it (one of 10 colors) which again looked great, made even better with the included near-flush wall mount which fit snugly and neatly to the wall. There is a chunky black section under the frame which takes away from the sleekness a little, but this does house the sensor for Omnisense, where the TV will turn on and off when movement is detected in the room.

The big talking point is the price. At $1,099/1,199 for the 65-inch model, this is significantly pricier than a well-specced mini-LED such as the TCL QM7K / C7K which costs $799/749 at the time of writing. These boast features of the best gaming TVs such as 4K 144Hz support and a mini-LED backlight for pictures that are brighter, with more vibrant colors and more refined contrast.

The Artline is not alone in this though, as these increasingly affordable mini-LED TVs do make them a very tempting offer, especially given their features and performance. While our first impressions of the Artline were mixed, well reserve full judgement when we get it in for a test. Still, the Art TV market becomes even more crowded with TCL, Hisense and now Amazon all gunning for Samsung. Try our TV size and model finder! You tell it how far
you sit from your TV, we'll tell you what size to buy based on viewing angle advice from image quality experts, and we'll recommend our three top TVs at that size for different prices. Thinking of buying a new TV? The best TVs for all budgets Our top picks, based on real-world testing and comparisons

Read our full guide to the best TVs 1. Best overall: LG C5 2. Best under 1000: US: Hisense U8QG UK: TCL C7K 3. Best under 500: US: Roku Plus Series
UK: TCL C6K Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Make sure to
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