'It's really hard to succeed every time' says PUBG director on failure of games like Concord and Highguard
Date:
Mon, 20 Apr 2026 11:52:27 +0000
Description:
PUBG director Taeseok Jang has spoken on high-profile live-service flops.
FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Tech Radar Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Become a Member in Seconds Unlock instant access to exclusive member
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your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over. You are now subscribed Your newsletter sign-up was successful Join the club Get full access to premium articles, exclusive features and a growing list of member rewards. Explore An account already exists for this email address, please log in. Subscribe to our newsletter PUBG: Battlegrounds director Taeseok Jang has spoken on live-service failures like Concord He argued that "it's really hard to succeed every time" when making such games He also revealed that he views such failures as a learning opportunity PUBG: Battlegrounds director Taeseok Jang has said that the
recent high-profile failure of live-service games like Concord and Highguard is disappointing, but he views them as a learning opportunity for developers.
Speaking to GamesRadar+ , Jang said that "it's really hard to succeed every time" when making new games. He continued: "I try to put myself in their positions and try to think, 'oh, what could I have done better in that situation?'" He explained that ultimately the goal is to "try to learn from it" and avoid the same mistakes. Article continues below You may like 'I think, ultimately, we could have made a different trailer' Wildlight Entertainment CEO wishes 'Highguard had been received better' amidst the game's negative review score on Steam Highguard will shut down just 45 days after launch 'We are witnessing the era of two month lifespan shooters' 'Is Marathon a success? Unfortunately, no, not yet' Former Xbox exec says Bungie's new extraction shooter was built at a scale and cost that the
current market 'simply isn't rewarding'
Sony 's online shooter Concord launched for PlayStation 5 and PC back on August 23, 2024. It only managed to attract just under 700 players on launch day on Steam, according to SteamDB data . That's an almost unbelievably poor showing for a major game that would indicate catastrophically low sales, even when you factor in potential copies shifted for consoles.
The game shut down just two weeks after launch, with the servers going
offline for good, and retailers refunded those who purchased the game.
Although less dramatic, free-to-play hero shooter Highguard was a similar flop. It came out for PS5 , Xbox Series X and Series S , and PC on January
26, 2026, and despite some decent initial player numbers, the game lost its audience over the course of a few weeks and was taken offline at the start of March.
Despite Jang's words, developer PUBG Corporation has had some similar
failures of its own. Back in February it launched PUBG: Blindspot , a
top-down PUBG spin-off that only lasted a couple of months before having its service ended. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me
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Link to news story:
https://www.techradar.com/gaming/gaming-industry/its-really-hard-to-succeed-ev ery-time-says-pubg-director-on-failure-of-games-like-concord-and-highguard
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