UK regulator mandates that Google should let publishers opt out of AI search

Date:
Wed, 03 Jun 2026 14:32:13 +0000

Description:
Britain's CMA has imposed new requirements on Google's AI search business publishers can opt out of appearing in AI results.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Publishers must now be allowed to opt out of AI Overviews and AI Mode They should not be penalized by
risking visibility loss in regular search Google given nine months to implement changes, must submit reports Britain's competition regulator, the Competition and Markets Authority (CMA), has imposed new requirements on Google now that the company has been designated as having 'Strategic Market Status' (SMS) across UK search services.

Under the new rules, Google will have to allow publishers to opt out of
having their content used in its AI-powered search features, like full AI
Mode and the AI Overviews that appear at the top of regular search results but without being removed from regular search results. This marks an
important change, because previously, publishers who opted out also had to risk losing visibility in regular search. Latest Videos From Watch full video here: Google faces new requirements under CMA rules Additionally, the company will be required to properly attribute publishers with links back to the original source, which the CMA hopes will help consumers identify where information came from and to prove its authenticity.

Looking forward, the Authority has also demanded that Google submit two compliance reports within the first year to prove that it's adhering to the new requirements, with the company given nine months to fully implement all the changes. You may like "Google Search is now AI Search" equals the worst thing to happen to the internet since social media, except this time we can all see it coming 'This new search box does not mean that you'll only get AI responses': Google's Search makeover incorporates yet more AI, but Google promises to leave room for classic results Google is not collaborative and
not in the spirit of complying with this regulation can the EU Commission strong-arm Google into levelling the playing field of the search engine market, and is this really in the interest of your privacy?

"With features like AI Overviews rapidly reshaping online search, it is crucial that content publishers, including news organisations, have appropriate bargaining power over how their content is used," Chief Exec
Sarah Cardell explained.

Google isn't the only company facing investigations from the CMA, with Microsoft and Apple also subject to SMS probes. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

"Well also continue to use the unique flexibility of the UK regime to monitor and address future concerns as they arise and we will be announcing further action in relation to Googles search business in the coming weeks," Cardell added. Follow TechRadar on Google News and add us as a preferred source to
get our expert news, reviews, and opinion in your feeds.



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