Masters of the Universe director Travis Knight doesn't think AI is a 'technology we should fear' but says it'll never replace the people who give movies their 'spirit and soul'

Date:
Thu, 04 Jun 2026 08:00:00 +0000

Description:
AI wasn't used to make Amazon's new sci-fi fantasy film, but its director
says it has a place in the industry if it's applied correctly.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Masters of the Universe 's director has had his say on AI use in the entertainment industry Travis
Knight says it shouldn't replace those who make movies and TV shows However, it has it uses if it's implemented properly Masters of the Universe 's director has offered his opinion on the ongoing debate surrounding the use of artificial intelligence (AI) in the entertainment industry.

Ahead of the new Amazon movie's release, Travis Knight exclusively told me that studios shouldn't use AI to replace those who, in his words, give movies their "spirit and soul".

However, Knight also suggested that AI could be beneficial to the wider business if those in charge of the world's biggest entertainment companies
are "thoughtful and careful" about its application. Latest Videos From Watch full video here: Masters of the Universe has plenty of visual effects, but none were made using AI tools (Image credit: Amazon MGM Studios) Knight's comments come amid a watershed moment for the implementation of AI in the entertainment sector, other industries, and our wider society. Indeed, as the nascent technology becomes an increasingly prevalent fixture in our everyday lives and governments struggle to fast-track legislation to keep the tech in check amid its ongoing proliferation, businesses across the globe are looking at ways to utilize it. You may like Masters of the Universe director reveals why some fan-favorite characters aren't part of its cast Masters of the Universe review: Amazon's reboot is the superb sci-fi fantasy film spectacle that He-Man deserves Watch the AI-recreated Val Kilmer's performance in a new movie trailer

That includes the world's biggest movie and TV makers like Amazon MGM
Studios, the aka entertainment behemoth behind He-Man 's latest big-screen adventure, and the studio that recently came under fire for announcing plans to make three new series for its Prime Video streaming platform via its newly-established GenAI Creators' Fund . Today's best Amazon Prime deals Amazon Prime Video - Free Trial View at Amazon Amazon Prime - Monthly 8.99 /mth View at Amazon Amazon Prime - Yearly 95 /year View at Amazon With numerous other entertainment giants, including Disney, Netflix , and Warner Bros., also exploring new avenues to use AI to make films and TV shows, as well as, in their words, "improve" the user experience on the best streaming services that they own, conversations about the technology will continue to dominate the news cycle for months and years to come. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Key among those discussions is whether AI will eventually replace the
writers, artists, animators, directors, and various other creatives. Knight, though, believes it would be a dark day for the industry if such a scenario ever came to pass, even if he's not dead-set against AI having a role in some aspects of the moviemaking sector. "To me, it's always about the amazing creatives who make movies," the man behind one of this year's new movies told me. "They're what gives movies their spirit and soul.

"And that's one of the things I love most about making movies," he continued. "You get all of these people together from all these different disciplines, and it's only that combination of people that could have told that story that way. What to read next 'I dont like it when doomers are out scaring people': Nvidia on why AI rhetoric damages America's chances to lead in the AI race Hacks season 5 episode 6 has the perfect response to Demi Moore's Cannes AI comments Masters of the Universe director reveals which viral He-Man meme appears in the new Amazon movie

AI can be a tool or it could be a crutch and it's not something that that we used on this movie Masters of the Universe director Travis Knight "Now, look, artificial intelligence can be a tool, or it could be a crutch and it's not something that we used on this movie. I try to do stuff as much as I can practically. It's my background [in this industry], so I want to get as much stuff in camera as possible. We also used computer-generated imagery, a lot
of simulations, and high-tech stuff to bring the movie to life in the best way, and I love that combination of the old school and practical kind of filmmaking with whatever new tech helps to tell the story that you're
telling.

"It's a very interesting time for the industry, and I don't know where it's going to go," the sci-fi fantasy movie's director added. "I generally don't think this technology is something to fear, I just think it's something that we need to be thoughtful and careful around."

Masters of the Universe is out now in the UK, and launches in the US and other countries on Friday, June 5. Before you watch it, find out if it's
worth seeing by reading my Masters of the Universe review . Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



======================================================================
Link to news story: https://www.techradar.com/streaming/entertainment/masters-of-the-universe-dire ctor-travis-knight-doesnt-think-ai-is-a-technology-we-should-fear-but-says-itl l-never-replace-the-people-who-give-movies-their-spirit-and-soul


--- Mystic BBS v1.12 A49 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)