Meta's AI Business Agent is a small and medium businesses guru and it is now available directly through WhatsApp

Date:
Thu, 04 Jun 2026 12:42:30 +0000

Description:
After around two years in testing, Meta's AI Business Agent is now rolling
out across WhatsApp, Instagram DMs and more.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Meta launches an AI agent to handle customer messages as a first port of call Automation will mean only
the most complex queries get routed to humans Its tools will connect with third parties and be available across WhatsApp, Instagram and more Meta has finally launched its AI-powered customer support tool, Meta Business Agent, after nearly two years of testing in select markets including India and Mexico.

The tool is designed to act as a first point of contact, answering customer questions, recommending products and booking appointments. Under Meta's new way of customer service, consumers will interact with an AI agent first
before being routed to a human agent in the case of more complex queries. Latest Videos From Watch full video here: Meta Business Agent now available Though it's being made available through WhatsApp Business, Meta's tool will also be rolling out across the social media giant's other platforms,
including Instagram DMs, Messenger and the Meta Business Suite.

Because it uses AI, Meta says its agent can be highly customizable to any user, reflecting things like brand voice, products and services accurately. You may like Meta unveils new SMB platform looking to boost entrepreneurs 'in the prosperity created by superintelligence' I experimented with Meta AI's
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In the future, the company also envisions agentic AI helping across market research, product feature analysis and more.

And for the humans that remain in the loop, Meta is also planning summaries for chats that happened out of hours, daily briefings and other interaction insights. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Additionally, in an era of increased interoperability and regulatory
scrutiny, Facebook's parent company says businesses will also be able to create custom agents connected to software like Shopify, Zendesk and more.

The availability of customer service tools on the platform is noteworthy, because WhatsApp now claims to have more than three billion users and 200 million businesses on its platform.

And of course, this is all happening while those existing customer support
and ecommerce platforms are building their own tools, with systems like MCP serving to bridge the gap between previously disconnected systems. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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