Quote of the day by former Apple design chief Jony Ive: "When something exceeds your ability to understand how it works it sort of becomes magical" wisdom on the power of simplicity

Date:
Fri, 05 Jun 2026 22:00:00 +0000

Description:
The man responsible for designing some of the most elegant devices in the world believed in how amazing technology needn't be complex

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Jony Ive was at the heart of Apple 's design philosophy for generations until he left the company in 2019 to start his own venture. But his influence throughout his nearly 30-year tenure at the firm is undoubtedly still prevalent in the company's products today. "When something exceeds your ability to understand how it works, it sort of becomes magical." Jony Ive, January 2010 Wonder in simplicity Ive
has been responsible for some of the technology industry's most iconic designs, with landmark devices including the iMac, iPod, and the iPhone. He delivered his thoughts on the potential for technology to transcend the mundanity of the ordinary when promoting the first generation of the iPad in 2010 . Latest Videos From Watch full video here: Quote of the day This
article is part of TechRadar Pro's QOTD project to provide an insight into
the minds of the brightest and most recognized figures in the technology industry today and in years gone by. Read the full series here . Describing the iPad, Ive sought to explain how Apple's core philosophy when engineering this device by all accounts a game-changing piece of kit was to strip away any and all complexity and clunkiness.

When you achieve this, the thinking goes, users are left with technology that hides the engineering smartly and makes the device as accessible as possible. They then stop questioning how the technology works and instead focus on
their experience using it. You may like Ive used Macs in every decade since the 1980s and they still feel magical 'I dont believe well hit AGI' Steve Wozniak explains his AI skepticism I saw Steve Jobs give his last WWDC presentation here's why it still matters Simplicity in modernity Jony Ive's new venture, LoveFrom, continued to work with Apple until 2022 before the relationship between the designer and the tech giant ended.

The company has since embarked on various projects, both in and outside the tech world, but the New York Times reported in 2024 that Ive's company was collaborating with OpenAI on novel AI-native hardware . OpenAI later
announced it would acquire Ive's AI venture, IO, for $6.5 billion in May 2025 ahead of a push toward a wearables-centric future . Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

There's scant information on what this hypothetical new AI-native device
might look like or how it might work. Also unknown is how it might coexist with smartphones, which are increasingly being stuffed full of AI functionality . Whether a new device gains traction might hinge on how well
it cuts through complexity and with Ive at the helm of its design, it's something consumers would certainly expect.



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