Netflix shows its love for AI once again the platform has acquired Ben Afflecks firm InterPositive for $587 million, and its just given me another reason to cancel my subscription

Date:
Mon, 20 Jul 2026 17:30:00 +0000

Description:
Netflix revealed that it bought AI firm InterPositive for $587 million, and subscribers are concerned for future movies and shows.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Netflix announced it bought AI firm InterPositive for $587 million It acquired the company back in March Though the partnership claims to support human creativity, it's still ringing alarm bells for subscribers Netflix is taking another huge step into its investment in AI now the streaming platform has completed its $587 million acquisition of startup company InterPositive, the Ben Affleck-owned
enterprise that offers AI-powered filmmaking services.

The streaming giant first announced its acquisition of InterPositive back in March, when Bloomberg predicted that Netflix could pay up to $600 million.
The companys recent Form 10-Q report confirms this, and it also reveals that Netflix paid the sum in cash. Affleck launched InterPositive back in 2022, providing filmmakers with tools to create their own AI model using production dailies to fine-tune post-production work including visual effects, mixing, and relighting shots. Latest Videos From Watch full video here:

Despite its AI-focus, Affleck has been vocal about his aims to protect human artistry, saying he wanted to preserve what makes human storytelling human, which is judgement and to protect the power of human creativity at the time
of the companys inception . That said, the acquisition is certainly a bold move from Netflix given how much criticism its investments in AI has
garnered.

Prior to its 10-Q report, Netflix released a shareholder newsletter which admitted to using AI on '300 movies and shows' in 2026, such as the
docuseries The American Experiment . Co-CEO of Netflix, Ted Sarandos, went into further detail on this, stating that these AI tools helped produce accompanying visual elements twice as fast and at half the cost of previous options, according to Variety . You may like Netflix has admitted to using AI on '300 movies and shows' in 2026 and I've never been more disappointed Soulless AI Gene Wilder voice is the worst example of AI slop Netflix expands content library with lifestyle and entertainment videos from popular online outlets

As you can imagine, this hasnt settled well with loyal Netflix subscribers
who are tired of the platform canceling shows and instead prioritizing AI tools. Since the acquisition sum was revealed, Reddit has been flooded with concerns over what this could mean for future Netflix productions and the creative teams behind them. Comment from r/Futurology One user on Reddit
noted that despite the rapid improvements of AI tools, post-production and visual effects departments remain major employers in the entertainment industry. The same user states that business transactions like this are literally just a mass layoff, adding, We do not want this. Humans are
artists. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Netflixs half-a-billion-dollar acquisition of InterPositive is the icing on the cake of what could spell a decaying trust from its subscribers, and it makes me even more concerned about the artistic value and production ethics
of the companys future movies and shows.

Right now, Netflix is not in my good books, and Ive been quite vocal about
its rash decisions to chase AI and social media-like content. The company recently announced plans to expand its range of content , bringing videos
from popular online outlets to the platform when we already have YouTube for that.

Additionally, Netflixs prioritization of tacky reality shows over quality drama titles is another topic thats being discussed, mainly surrounding its upcoming Wonka-themed show. This project also has a huge AI element, as the company has used technology to recreate the voice of Gene Wilder from the original 1971 movie, another distasteful move in my eyes.

It appears that Netflix isnt doing a good job of keeping subscribers hooked with its growing involvement in AI and ignorance of the survival of its original titles. Is the best streaming service digging its own grave? Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/streaming/netflix/netflix-shows-its-love-for-ai-once -again-the-platform-has-acquired-ben-afflecks-firm-interpositive-for-usd587-mi llion-and-its-just-given-me-another-reason-to-cancel-my-subscription


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