Spotify just launched its first ever music video charts, bringing MTVs
classic format into the streaming era but I think itll be a long time before YouTube users make the switch

Date:
Wed, 22 Jul 2026 13:12:40 +0000

Description:
Spotify's new Music Video Charts Global brings back the nostalgia of classic music TV channels, but it still won't beat YouTube.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Spotify has rolled out its
first music video charts playlist It's part of the platform's steady
expansion of its music video ecosystem Spotify is once again battling
YouTube, but it's not close competition Music videos in Spotify are becoming one of the most popular ways to engage in digital music streaming now the service is expanding its video ecosystem in another attempt to one-up YouTube .

For the first time, Spotify is bringing music videos to its Charts hub with the launch of Music Video Charts Global, a new top 50 playlist of the most streamed videos. Additionally, the platform has also rolled out a new Videos for You editorial playlist, which offers personalized music video recommendations based on your streaming habits. (Image credit: Spotify) Music Video Charts Global rolled out on July 21, and is already playing a big role in Spotifys gradual expansion of its video content. Recently, Spotify altered the video uploading process for musicians, allowing them to upload their own videos directly through Spotify for Artists instead of going through their label and distributor to do so. Latest Videos From Watch full video here: Artists can also pitch videos to Spotifys editorial team to give them a
better chance to feature in playlists such as Best New Videos, Live Performances, and Today's Top Videos.

If you were like me and spent most of your youth scouring through music TV channels before they were sadly phased out, Spotifys new music video charts might evoke a sense of nostalgia but the platform is doing it in a way thats designed for the streaming era. You may like Spotify eyes live concert streaming to compete with YouTube Spotify adds short-form videos to New Music Friday playlist Spotify's Head of Consumer Experience reflects on 20 years of the music platform (Image credit: Future) Music Video Charts Global ranks the top 50 videos around the world based on daily music video streams, refreshing daily at 6pm ET / 11pm GMT / 8am AEST (the next day). Spotify also shared
that it will spotlight the top 10 music videos across its social media channels every Tuesday but theres another reason why the best music
streaming service is doubling down on its commitment to music videos.

Even though Spotify is trying to emulate these channels, a form of music consumption that once shaped listening habits, the platform is backing its music video expansion with data linked directly to streaming. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

In an email sent to us, Spotify shared After streaming a video on Spotify, listeners stream that song 64% more over the next three weeks, are 1.4x more likely to save it, share it, or add it to a playlist, and go on to stream the rest of that artist's catalog 57% more.

For Spotify, its new ecosystem does more than lead to higher fan engagement and video views it also gives artists an opportunity to boost audio streams. This is beneficial for both fans and artists, but as someone who doesnt use Spotify for music videos I see this as just another way for it to compete
with YouTube. The Spotify-YouTube battle continues Spotify has been playing catch up to YouTube ever since it rolled out music videos in 2024. Although there are users out there who do use Spotify for videos, and the platform has the numbers to support it, Im just not one of those people. As soon as the music TV channels went bust, it was YouTube that filled the void for me, and its been that way ever since. What to read next Vocana President Neil Sheehan discusses the platform's independent-only streaming model Spotify marks 20 years with plans for new creative formats and AI strategy Spotify updates its song-mixing feature with new customization tools

However, Spotify knows it cant just build a music video ecosystem and hope that YouTube users will flock to it, it has to offer something extra which
is why its taken advantage of early releases. For example, artists like
Taylor Swift and BTS have each released music videos to Spotify as exclusive content before uploading the videos to YouTube in the days after. This is where Spotify has the upper-hand.

Because Spotify is centered around music and audio streaming, its more likely that artists will gravitate towards the company when it comes to exclusive partnerships. Though YouTube has its own music platform, its standard video player houses content across countless genres from web series, interviews, how-tos, vlogs, and so much more so music isn't the only place it makes its money. Besides, YouTube Music isnt as influential as Spotify.

Do I think that Spotify is going good by bringing classic music video charts into the streaming era? I guess so but I still dont think its enough to entice loyal YouTube-first music video viewers to make the switch. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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