Samsungs new foldable phones are up to 48% cheaper in South Korea, and thats no accident
Date:
Thu, 23 Jul 2026 10:25:57 +0000
Description:
Samsung has raised the prices for its new foldable phones, but South Korean buyers get a special deal.
FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Samsung has raised prices for the Galaxy Z Fold 8 Ultra and the Samsung Galaxy Z Flip 8 This is likely in large part due to rising memory costs However, prices in South Korea are substantially lower As expected, the Samsung Galaxy Z Fold 8 Ultra and
Samsung Galaxy Z Flip 8 cost more than their predecessors, with the Z Fold 8 Ultras starting price being $100 / 100 / AU$100 higher than the Samsung
Galaxy Z Fold 7 s, and the Z Flip 8s being $100 / 100 / AU$150 more than the Samsung Galaxy Z Flip 7 s.
Given the rising prices of memory, thats not entirely surprising, but what
you might be surprised by is just how much of a better deal South Korea is getting, with the Samsung Galaxy Z Fold 8 Ultra starting at just 2.58 million there. As the Korea Times points out, thats 20.4% lower than the US price and a whopping 44% lower than the European price. The difference in pricing for the standard Samsung Galaxy Z Fold 8 is even greater. We dont have a previous model of this to compare to (since the Z Fold 8 Ultra is the successor to the Z Fold 7), but this phone starts at $1,899.99 / 1,699 / AU$2,699, with that
US price being 23.2% higher than Koreas, while in Europe, buyers are paying 48% more. Latest Videos From Watch full video here:
The table below details the full price rises this generation, but in South Korea, people are paying less for the Z Fold 8 series than other places were charged for even the Z Fold 7 series. Swipe to scroll horizontally
Phone
256GB
512GB
1TB
Galaxy Z Fold 8 Ultra
$2,099.99 / 1,899 / AU$2,999
$2,299.99 / 2,069 / AU$3,299
$2,699.99 / 2,409 / AU$3,899
Galaxy Z Fold 7
$1,999.99 / 1,799 / AU$2,899
$2,119 / 1,899 / AU$3,099
$2,419 / 2,149 / AU$3,549
Galaxy Z Flip 8
$1,199.99 / 1,149 / AU$1,949
$1,399.99 / 1,319 / AU$2,249
N/A
Galaxy Z Flip 7
$1,099 / 1,049 / AU$1,799
$1,219 / 1,149 / AU$1,999
N/A Home-field advantage So, whats going on here? Well, the Korea Times reports that, during a press conference on the sidelines of the Galaxy Unpacked launch event, Samsung Electronics co-CEO Roh Tae-moon said, The support, feedback and encouragement from Korean consumers have been the foundation for strengthening the Galaxy brand's global competitiveness. In recognition of the importance of the Korean market, we will continue striving to offer Galaxy devices at the most competitive prices in Korea and maintain that policy going forward. You may like This is why Samsung built the Galaxy
Z Fold 8, a passport-sized foldable thats focused on content Apple's iPhone Ultra could increase average foldable phone prices by 18% The next Galaxy Z Fold is coming, but what deals can you expect? Here's everything we know so far
So, in other words, Samsung is rewarding its home market for supporting the company. But that explanation is unlikely to satisfy Samsung fans from other countries, given that this shows Samsung could clearly charge less and still turn a profit after all, its not going to be losing money on South Korean sales.
Now, there will be other factors in the differing prices, such as different taxes, but while from one perspective this could look like a nice gesture
from Samsung, from another it looks like most of the world is facing unfair prices. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.
In any case, one other interesting detail from this press conference was Rohs claim that the three models offered this year are the complete form" of Samsungs foldable line, with two models no longer offering enough variety now that foldable phones are becoming more mainstream.
Im not sure what that says about the Samsung Galaxy Z TriFold , if thats not part of the complete form, but it does suggest there will be more Galaxy Z Flip models in the future, which goes against a rumor hinting that the Galaxy Z Flip 7 would be the last one . So, thats some good news at least. Today's best Samsung Galaxy deals Contract Deals Sim Free voucher gift Samsung Galaxy S25 Edge 36 months Unlimited mins 1GB data 40 upfront 52 /mth View at
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https://www.techradar.com/phones/samsung-galaxy-phones/samsungs-new-foldable-p hones-are-up-to-48-percent-cheaper-in-south-korea-and-thats-no-accident
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