Now might be a good time to get yourself a Roku: prices are set to rise by up to 60%, and the memory shortage is to blame

Date:
Sun, 26 Jul 2026 10:30:00 +0000

Description:
The prices on all of the Roku streaming sticks and boxes have gone up though only in the US for now.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Prices on Roku streaming
devices are going up The products are still available at 'sale' prices One source puts the change down to the memory crisis Streaming devices like the Roku Streaming Stick Plus get you a whole lot of entertainment for relatively little money, but the value proposition is about to change: Roku is the
latest tech company to jack up its prices in response to the global memory shortage.

As spotted by Ars Technica and others, the prices for streaming devices on
the Roku US website have been put up, though the products are still available at their previous prices now labeled as 'sale' offers. It's not clear how long this sale might last before the new pricing kicks in, but you might want to grab a Roku quickly. The Streaming Stick is up to $39.99 from $29.99, the Streaming Stick Plus goes up from $39.99 to $59.99, the Streaming Stick 4K is now $79.99 rather than $49.99 (the biggest jump at 60%), and the Roku Ultra box is up to $149.99 from $99.99. Latest Videos From TechRadar Watch full video here:

Looking at Roku's international websites, including the UK, there are no
signs of price rises yet but it seems inevitable that if the company is putting up the cost of buying a Roku in the US, then this will come to other countries too in the near future. Time to switch? The Apple TV 4K also recently went up in price (Image credit: Future) Roku hasn't said anything officially about the new price changes, but according to the team at The Desk , a Roku executive they spoke to confirmed that it was down to "shortages in computer memory and other components". You may like Apple just announced big price hikes across its major products and yes, RAM prices are to blame I regret to inform you that ads are the reason TVs have escaped price hikes due to the memory crisis CEO of Nothing Carl Pei says phone prices might be as good as theyll get

We know that rapidly rising demands for AI compute capacity have led to a severe shortage of memory and rocketing costs, and everyone in the industry has been affected. Last month Apple raised its prices on a variety of different products in response, including iPads and the MacBook Neo.

Reaction online has been mostly negative, as you would expect. One Redditor says "it's hard to find another affordable option" for streaming devices like these, though other commentators are recommending alternatives from Google
and Apple. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

There's also some consternation over an increasing amount of ads being shown on Roku screens, and the company's recent acquisition by Fox. Whatever you think of Roku though, it's another sign of consumers being hit hard by memory shortages. Follow TechRadar on Google News and add us as a preferred source
to get our expert news, reviews, and opinion in your feeds. Today's best streaming device deals Roku Streaming Stick 4K 49 View See all prices Apple
TV 4K 128GB 249 View See all prices Google TV Streamer 4K 69.99 View See all prices We check over 250 million products every day for the best prices



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Link to news story: https://www.techradar.com/televisions/streaming-devices/now-might-be-a-good-ti me-to-get-yourself-a-roku-prices-are-set-to-rise-by-up-to-60-percent-and-the-m emory-shortage-is-to-blame


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