If you spot this new 'hello' sign hidden away in your local Apple Store, it's there because of the new iPhone 18 Pro
Date:
Sun, 20 Sep 2026 13:30:00 +0000
Description:
Apple has made a small addition to its stores worldwide, so you can better test out the zoom of its new handsets.
FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Look out for the small blue 'hello' signs in Apple Stores They're to help test the iPhone 18 Pro and Pro Max cameras The new phones are now available to purchase in retail stores The next time you head into an Apple Store, you should be able to spot a small blue 'hello' sign somewhere, as per reports on social media and the appearance of these little signs is apparently connected to the launch of the iPhone 18 Pro and iPhone 18 Pro Max.
As per MacRumors , the signs are there to help customers test out the optical zoom capabilities of the new handsets. Both models offer up to 8x optical zoom, so having something specific to zoom in on is going to be helpful.
While the iPhone 18 Pro and iPhone 18 Pro Max have a variable aperture
feature on one of their three rear cameras now, the optical zoom capabilities are actually the same as the iPhone 17 equivalents that launched in September of last year. Latest Videos From TechRadar Watch full video here:
There are also new Pro controls on the latest handsets, so settings for lens aperture, shutter speed, and white balance can be tweaked shot by shot something else you might want to test out in an Apple Store. Now available
hello pic.twitter.com/gpLv7CPawe September 18, 2026 The iPhone 18 Pro and iPhone 18 Pro Max arrived in Apple's retail stores on Friday, September 18, six days after preorders started. Prices for the handsets start at $1,199 / 1,199 / AU$2,099 and $1,299 / 1,299 / AU$2,299 respectively (for 256GB of storage). You may like I just tried the iPhone 18 Pro and Apple gave me two reasons to upgrade iPhone 17 Pro vs iPhone 18 Pro: 5 key differences between Apple's best Inside the iPhone 18 Pro launch (and John Ternus' first opening gig) at the Apple Flagship Store
New Apple CEO John Ternus made an appearance at the Apple Store in New York
to help celebrate the wider availability of the flagship iPhones as well as the Apple Watch Series 12, the Apple Watch Ultra 4, and the AirPods 5 .
He didn't mention anything about the new 'hello' signs in stores, but they've been spotted by customers nevertheless. They look to be located on higher shelves and fixtures, perhaps to put off anyone wanting one as a souvenir.
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And if you're wondering where the iPhone 18 is and when you'll be able to
test that out, don't panic it's rumored to be showing up around March time, alongside the iPhone 18e and the iPhone Air 2. Follow TechRadar on Google
News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds. Today's best iPhone deals Contract Deals Sim Free voucher gift Apple iPhone 18 Pro 48 months Unlimited mins 5GB data 30 upfront 65.03 /mth View at EE See all prices voucher gift Apple iPhone 18 Pro Max 48 months Unlimited mins 5GB data 30 upfront 53.73 /mth View at EE See all
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Link to news story:
https://www.techradar.com/phones/iphone/if-you-spot-this-new-hello-sign-hidden -away-in-your-local-apple-store-its-there-because-of-the-new-iphone-18-pro
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