Microsoft, Meta lost billions on VR headsets but Snap thinks its $2,195 AR glasses will change the game as it teams up with Nvidia, Salesforce and AWS
to crack the enterprise market

Date:
Sun, 20 Sep 2026 18:35:00 +0000

Description:
Snap is taking its $2,195 AR glasses into enterprise computing through
Nvidia, Salesforce, and AWS partnerships and its new Specs Intelligence service.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Snap is taking its AR glasses directly into the enterprise market Nvidia, Salesforce, and AWS are joining Snap's push into workplace computing Snap wants Specs to become a computer rather than another camera accessory Snap is taking its augmented reality glasses into the enterprise market through partnerships with Nvidia , Salesforce and Amazon Web Services.

The company is looking beyond its established consumer business for workplace applications that could generate demand for its new hardware. Snaps CEO Evan Spiegel wants businesses to view Specs as a computing platform rather than another pair of glasses designed primarily for taking pictures. Latest Videos From TechRadar Watch full video here: Snap looks beyond its consumer business Snap's Specs glasses cost $2,195, putting the device into a category where business customers will need clear reasons to purchase it.

The company says the glasses can support field technicians by displaying digital instructions while workers inspect or repair equipment. You may like
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They can also allow employees to interact with colleagues while accessing information through the glasses during workplace tasks.

Microsoft and Meta spent years developing augmented and virtual reality hardware without producing products that became widely adopted consumer devices. Are you a pro? Subscribe to our newsletter Sign up to the TechRadar Pro newsletter to get all the top news, opinion, features and guidance your business needs to succeed! Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Microsoft's HoloLens and Meta's Quest line have faced challenges turning immersive computing into a mainstream hardware business.

The company believes that the physical size of previous devices was an important problem for users, arguing that Specs is better suited to workplace use.

Snap is approaching Specs through practical workplace applications while attempting to expand beyond the consumer market that has driven its business. What to read next RayNeo X3 Pro AI+AR Smart Glasses review Meta just fixed a big privacy vulnerability with its Ray-Ban smart glasses Are Meta smart glasses doomed to fail like Google Glass?

The company has not disclosed how many enterprise customers are committed to using Specs or how much revenue its business partnerships could generate. Nvidia, Salesforce and AWS join the enterprise push Snap is collaborating
with Nvidia for access to an open-source extended reality AI platform that businesses can use when developing applications for immersive devices.

Salesforce is also part of the initiative, while Amazon Web Services provides another major technology relationship for Snap's enterprise effort.

Theyve got an open-source XR AI platform that a number of businesses are already building on top of, Spiegel said.

The goal with both Salesforce and Nvidia is to make it really easy for businesses to get the benefits of those agentic platforms.

These partnerships are intended to connect Specs with software and AI
services that businesses already use.

Snap is also developing Specs Intelligence, an AI service designed to operate across the glasses, iPhones and Mac computers.

Spiegel said the company has not finalized pricing, although the service is expected to have free access alongside other usage-based options.

The system is intended to let users complete tasks through an AI assistant while moving between the glasses and other Apple devices.

These efforts may give Snap a route toward making Specs useful for work
beyond the consumer applications that have defined its business.

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Link to news story: https://www.techradar.com/pro/microsoft-meta-lost-billions-on-vr-headsets-snap -thinks-its-usd2-195-ar-glasses-will-change-the-game-as-it-teams-up-with-nvidi a-salesforce-and-aws-to-crack-the-enterprise-market


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